Produto Interno Bruto da Economia da Cultura e das Indústrias Criativas: uma avordafem pela ótica da renda

Gross Domestic Product (GDP) is one of the main indicators used internationally for comparing economies. Thus, looking at a specific sector’s contribution to the national GDP helps to gauge its importance in the national economy. The present article introduces a new way of calculating the GDP of the Brazilian cultural and creative industries sector. Rather than the traditional approach focused on the product, the income approach was chosen. This task was carried out based on data from the Continuous National Household Sample Survey (PNADc), the Annual Social Information Report (RAIS), the Serial Assessment Program (PAS), and the Growth Acceleration Program (PAC), along with the official reports on the Rouanet Law and other external sources for estimating the digital sector.