Project rick modelling and assessment in new product development

J. B. Yang, D. W. Tang, D. L. Xu, K. S. Chin

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationProduct Research – The Art and Science Behind Successful Product Launches
    Place of PublicationLondon, New York
    PublisherSpringer Nature
    Publication statusPublished - 2009

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