Project rick modelling and assessment in new product development

J. B. Yang, D. W. Tang, D. L. Xu, K. S. Chin

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Product Research – The Art and Science Behind Successful Product Launches
Place of Publication	London, New York
Publisher	Springer Nature
Pages	259-269
Publication status	Published - 2009

Cite this

@inbook{90529ee22d0e454aa6a95618b1dfaf60,

title = "Project rick modelling and assessment in new product development",

author = "Yang, {J. B.} and Tang, {D. W.} and Xu, {D. L.} and Chin, {K. S.}",

year = "2009",

language = "English",

pages = "259--269",

booktitle = "Product Research – The Art and Science Behind Successful Product Launches",

publisher = "Springer Nature",

address = "United States",

}