Original language | English |
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Title of host publication | Product Research – The Art and Science Behind Successful Product Launches |
Editors | N. R. S. Raghavan, J. A. Cafeo |
Publisher | Springer Nature |
Pages | 259-269 |
Number of pages | 11 |
Publication status | Published - 2009 |
Project risk modelling and assessment in new product development
D. L. Xu, J. B. Yang, D. W. Tang, K. S. Chin
Research output: Chapter in Book/Report/Conference proceeding › Chapter