Projecting Corporate Character: Branding a Business School

Gary Davies, Rosa Chun

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFacets of Corporate Identity, Communication and Reputation
EditorsT. C. Melawar
Place of PublicationLondon
PublisherRoutledge
Pages163-177
Number of pages15
Publication statusPublished - 2009

Cite this