Projecting Corporate Character: Branding a Business School

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Facets of Corporate Identity, Communication and Reputation
Editors	T. C. Melawar
Place of Publication	London
Publisher	Routledge
Pages	163-177
Number of pages	15
Publication status	Published - 2009

Cite this

@inbook{bc10cb4ac40a4e37a7ef8c5333f8a626,

title = "Projecting Corporate Character: Branding a Business School",

author = "Gary Davies and Rosa Chun",

year = "2009",

language = "English",

pages = "163--177",

editor = "Melawar, {T. C.}",

booktitle = "Facets of Corporate Identity, Communication and Reputation",

publisher = "Routledge",

address = "United Kingdom",

}