| Original language | English |
|---|---|
| Title of host publication | Facets of Corporate Identity, Communication and Reputation |
| Editors | T. C. Melawar |
| Publisher | Routledge |
| Publication status | Published - 2007 |
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Projecting Corporate Character: Branding a Business School
- R. Chun
- , G. Davies
Research output: Chapter in Book/Conference proceeding › Chapter