Promoting drivers' compliance with speed limits: Testing an intervention based on the theory of planned behaviour

Mark A. Elliott, Christopher J. Armitage

    Research output: Contribution to journalArticlepeer-review

    Abstract

    The efficacy of a theory of planned behaviour (TPB)-based intervention to promote drivers' compliance with speed limits was tested. Participants (N = 300) were randomly assigned to an experimental condition, and received persuasive messages designed to change beliefs as specified in the TPB, or a control condition. Baseline and follow-up (I month post-baseline) measures of TPB variables and behaviour were collected using postal questionnaires. Results showed that the intervention had a significant effect on one control belief, and significantly increased perceived behavioural control and reported behaviour. Mediation analyses confirmed that the control belief change generated the perceived behavioural control change and that the perceived behavioural control change generated the behaviour change. Implications for promoting road safety are discussed. Copyright © The British Psychological Society.
    Original languageEnglish
    Pages (from-to)111-132
    Number of pages21
    JournalThe British journal of psychology
    Volume100
    Issue number1
    DOIs
    Publication statusPublished - Feb 2009

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