Original language | English |
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Title of host publication | The Blackwell Encyclopedia of Management: Strategic Management |
Place of Publication | London |
Publisher | John Wiley & Sons Ltd |
Edition | 3rd |
Publication status | Published - 2013 |
Abstract
The psychology of strategic management draws inspiration from the behavioural sciences to understand why firms act in particular ways. This approach directs attention to how managers’ mental processes influence strategic action. Rather than assuming that strategizing is objectively or even intendedly rational, a psychological approach holds that strategy formulation and implementation are always exercised within the bounds of human cognitive limitations and that strategic action often reflects subjective perceptions, judgments and goals as much as objective analysis or normatively valued choice.
Keywords
- Cognition, decision making, managerial and organizational cognition, strategy formulation, strategic leadership