Reciprocal effect of store brand extension: Evidences from scanner panel data

Y. Zhang, J. Kang

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 17 May 2012
Event	of the Academy of Marketing Science 2012 Annual Conference - New Orleans Duration: 1 Jan 1824 → …

Conference	of the Academy of Marketing Science 2012 Annual Conference
City	New Orleans
Period	1/01/24 → …

Cite this

@inproceedings{5a5777cd66c64416a227d0f271c0d5f2,

title = "Reciprocal effect of store brand extension: Evidences from scanner panel data",

author = "Y. Zhang and J. Kang",

year = "2012",

month = may,

day = "17",

language = "English",

booktitle = "host publication",

note = "of the Academy of Marketing Science 2012 Annual Conference ; Conference date: 01-01-1824",

}