Redesigning the Manufacturing Business Model for Services- Lessons from the Office Products Industry

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Purpose: Identify how business model transformation, and the intentionality of this transformation impacts servitization efforts.Design/methodology/approach: The study uses a mixed methods design incorporating both quantitative grounded theory analysis and elite interviews.Findings: There is a difference between firms in terms of their intentionality for business model transformation. This difference does appear to be, to at least some extent, dependent upon the firm’s headquarters location. The intentionality of a firm’s business model transformation efforts does appear to impact the success rate of Office Products Industry servitization efforts.Originality/value: This study addresses a unique question – is intentionality in business model design important for servitization? This question is significant for planning and managing servitization efforts for manufacturers.
Original languageEnglish
Title of host publicationProceedings of the 3rd Spring Servitization Conference, 18th-20th May, 2015, Aston Business School, Birmingham, U.K.
Place of PublicationAston Business School, Birmingham
PublisherUniversity of Aston
Publication statusPublished - May 2015
EventThe 3rd Spring Servitization Conference - Aston Business School, Birmingham, U.K.
Duration: 18 May 201520 Dec 2015


ConferenceThe 3rd Spring Servitization Conference
CityAston Business School, Birmingham, U.K.


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