Reflecting Upon the Linguistic Limitations of Marketing Practice: Managerial Strategies Beyond Words and Numbers

Lee Quinn

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Reflective Marketing in a Material World
Editors	Donaldson Bill
Publisher	Academy of Marketing
Publication status	Published - 2008
Event	Academy of Marketing Annual Conference - Robert Gordon University, Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference	Academy of Marketing Annual Conference
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@inproceedings{23214b37dad84d94add222583832a7ae,

title = "Reflecting Upon the Linguistic Limitations of Marketing Practice: Managerial Strategies Beyond Words and Numbers",

author = "Lee Quinn",

year = "2008",

language = "English",

editor = "Donaldson Bill",

booktitle = "Reflective Marketing in a Material World",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Annual Conference ; Conference date: 08-07-2008 Through 10-07-2008",

}

TY - GEN

T1 - Reflecting Upon the Linguistic Limitations of Marketing Practice: Managerial Strategies Beyond Words and Numbers

AU - Quinn, Lee

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Reflective Marketing in a Material World

A2 - Bill, Donaldson

PB - Academy of Marketing

T2 - Academy of Marketing Annual Conference

Y2 - 8 July 2008 through 10 July 2008

ER -