Relationship among Brand Attitude, Brand Equity and Repurchase Intention of the Skincare Product

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Taiwan Conference on Business and Information (in traditional Chinese)
Place of Publication	Taipei, Taiwan
Publication status	Published - 2006

Cite this

@inproceedings{93671f4b8f06494585a6ec6e1055c207,

title = "Relationship among Brand Attitude, Brand Equity and Repurchase Intention of the Skincare Product",

author = "Katherine Chang and E. Chang and Y. Chen and Z. Hsu and W. Chang",

year = "2006",

language = "English",

booktitle = "Taiwan Conference on Business and Information (in traditional Chinese)",

}