| Original language | English |
|---|---|
| Title of host publication | Internationales Marketing und Management |
| Place of Publication | Katowice |
| Publisher | University of Economics in Katowice |
| Pages | 93-108 |
| Number of pages | 15 |
| Publication status | Published - 2008 |
Relationship marketing auf internationalen märkten
M. Mitrega
Research output: Chapter in Book/Conference proceeding › Chapter