Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

I. Abosag, M. Farah

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - May 2011
Event	Academy of Marketing Science (AMS) - Miami, USA Duration: 1 Jan 1824 → …

Conference	Academy of Marketing Science (AMS)
City	Miami, USA
Period	1/01/24 → …

Cite this

@inproceedings{bf34f4ecbbcb417385285997a7abf8da,

title = "Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty",

author = "I. Abosag and M. Farah",

year = "2011",

month = may,

language = "English",

booktitle = "host publication",

note = "Academy of Marketing Science (AMS) ; Conference date: 01-01-1824",

}