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Research in International new Product Development: Current Understanding and future imperatives

  • H Wong V Perks
  • , S. Ryans J Paliwoda (Editor)

Research output: Chapter in Book/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationInternational Library of Critical Writings in Business and management
Subtitle of host publicationInternational Marketing: Modern and Classic papers
Place of PublicationLondon
PublisherEdward Elgar
Edition1
Publication statusPublished - 2008

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