Retailer Advertising Strategies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	189-203
Number of pages	15
Journal	International Journal of Advertising
DOIs	https://doi.org/10.1080/02650487.1991.11104451
Publication status	Published - 1 Jan 1991

Access to Document

@article{9996755417284990b306721194de2c90,

title = "Retailer Advertising Strategies",

author = "Gary Davies",

year = "1991",

month = jan,

day = "1",

doi = "10.1080/02650487.1991.11104451",

language = "English",

pages = "189--203",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

}