Rethinking Place Branding from a Practice Perspective: Working with Stakeholders

G. Warnaby, J. Stubbs, M Kavaratzis (Editor), G. J. Ashworth (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Rethinking Place Branding
Subtitle of host publication	Comprehensive Brand Development for Cities ad regions
Place of Publication	Heidelberg
Publisher	Springer Nature
Pages	101-118
Publication status	Published - 2015

Cite this

@inbook{041f9475c90d44f596ca029721ce84cd,

title = "Rethinking Place Branding from a Practice Perspective: Working with Stakeholders",

author = "G. Warnaby and J. Stubbs and M Kavaratzis and Ashworth, {G. J.}",

year = "2015",

language = "English",

pages = "101--118",

booktitle = "Rethinking Place Branding",

publisher = "Springer Nature",

address = "United States",

}