Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing

G. Warnaby, D Medway, M. Kavaratzos (Editor), G. J. Ashworth (Editor)

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Rethinking Place Branding
Subtitle of host publication	Comprehensive Brand Development for Cities ad Regions
Place of Publication	Heidelberg
Publisher	Springer Nature
Pages	33-50
Publication status	Published - 2015

Cite this

@inbook{8c488d0414944435b7fd8d3039f90d94,

title = "Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing",

author = "G. Warnaby and D Medway and M. Kavaratzos and Ashworth, {G. J.}",

year = "2015",

language = "English",

pages = "33--50",

booktitle = "Rethinking Place Branding",

publisher = "Springer Nature",

address = "United States",

}