Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing

G. Warnaby, D Medway, M. Kavaratzos (Editor), G. J. Ashworth (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationRethinking Place Branding
    Subtitle of host publicationComprehensive Brand Development for Cities ad Regions
    Place of PublicationHeidelberg
    PublisherSpringer Nature
    Pages33-50
    Publication statusPublished - 2015

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