Revisiting store brand proneness: Identifying generic, store-specific, category-specific, and brand-specific determinants of store brand proneness.

Y. Zhang; Jikyeong Kang

Revisiting store brand proneness: Identifying generic, store-specific, category-specific, and brand-specific determinants of store brand proneness.

Y. Zhang, Jikyeong Kang

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Science 2011 Annual Conference
Publication status	Published - May 2011
Event	Academy of Marketing Science 2011 Annual Conference - Coral Gables, Florida Duration: 1 Jan 1824 → …

Conference

Conference	Academy of Marketing Science 2011 Annual Conference
City	Coral Gables, Florida
Period	1/01/24 → …

Cite this

@inproceedings{26787a73c88940cdb4824514bad7141f,

title = "Revisiting store brand proneness: Identifying generic, store-specific, category-specific, and brand-specific determinants of store brand proneness.",

author = "Y. Zhang and Jikyeong Kang",

year = "2011",

month = may,

language = "English",

booktitle = "Proceedings of the Academy of Marketing Science 2011 Annual Conference",

note = "Academy of Marketing Science 2011 Annual Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Revisiting store brand proneness: Identifying generic, store-specific, category-specific, and brand-specific determinants of store brand proneness.

AU - Zhang, Y.

AU - Kang, Jikyeong

PY - 2011/5

Y1 - 2011/5

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Science 2011 Annual Conference

T2 - Academy of Marketing Science 2011 Annual Conference

Y2 - 1 January 1824

ER -