Road to Nowhere: Is Servitization really a (transformational) journey from product to pure service provider?

Jamie Burton, V. Story, Judith Zolkiewski, C. Raddats

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference:The Magic in Marketing, Limerick, Ireland.
EditorsLisa O'Malley, Maurice Patterson
PublisherAcademy of Marketing
Publication statusPublished - 7 Jul 2015
EventAcademy of Marketing Conference:The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Sept 2015

Conference

ConferenceAcademy of Marketing Conference:The Magic in Marketing
Country/TerritoryIreland
CityLimerick
Period7/07/159/09/15

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