TY - JOUR
T1 - Satisfaction with complaint handling
T2 - a replication study on its determinants in a business-to-business context
AU - Brock, Christian
AU - Blut, Markus
AU - Evanschitzky, Heiner
AU - Kenning, Peter
PY - 2013/9
Y1 - 2013/9
N2 - Research on the drivers of satisfaction with complaint handling (SATCOM) underlines the importance of procedural, relational, and interactional justice (Orsingher, Valentini, & de Angelis, 2010). Since these SATCOM-studies are largely conducted in business-to-consumer (B2C) markets, it is unclear what drives SATCOM in business-to-business (B2B) markets. Therefore, we replicate the justice model in an industrial context and find significant differences for procedural justice and interactional justice but not for distributive justice. While distributive justice is equally important in both contexts, procedural justice is more important in B2B markets whereas interactional justice drives SATCOM only in B2C markets.
AB - Research on the drivers of satisfaction with complaint handling (SATCOM) underlines the importance of procedural, relational, and interactional justice (Orsingher, Valentini, & de Angelis, 2010). Since these SATCOM-studies are largely conducted in business-to-consumer (B2C) markets, it is unclear what drives SATCOM in business-to-business (B2B) markets. Therefore, we replicate the justice model in an industrial context and find significant differences for procedural justice and interactional justice but not for distributive justice. While distributive justice is equally important in both contexts, procedural justice is more important in B2B markets whereas interactional justice drives SATCOM only in B2C markets.
KW - Complaint management
KW - Satisfaction with complaint handling
KW - Business-to-business
KW - Replication
UR - https://research.aston.ac.uk/en/publications/51e626d2-5620-4557-bf6e-455f3ae8db33
U2 - 10.1016/j.ijresmar.2013.05.001
DO - 10.1016/j.ijresmar.2013.05.001
M3 - Article
SN - 0167-8116
VL - 30
SP - 319
EP - 322
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 3
ER -