Satisfying Maximizers’ and Satisficers’ Information Needs Through the Design of Advertisements in the Retail Trade

Y-L Liu; Kathleen Keeling; K N Papamichail

Satisfying Maximizers’ and Satisficers’ Information Needs Through the Design of Advertisements in the Retail Trade

Y-L Liu, Kathleen Keeling, K N Papamichail

MSM Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	host publication
Publication status	Published - 2014
Event	26th International Business Research Conference - Imperial College, London Duration: 1 Jan 1824 → …

Conference

Conference	26th International Business Research Conference
City	Imperial College, London
Period	1/01/24 → …

Cite this

@inproceedings{e90c5aee19ea4a65a47beb2580045b7a,

title = "Satisfying Maximizers{\textquoteright} and Satisficers{\textquoteright} Information Needs Through the Design of Advertisements in the Retail Trade",

author = "Y-L Liu and Kathleen Keeling and Papamichail, {K N}",

year = "2014",

language = "English",

booktitle = "host publication",

note = "26th International Business Research Conference ; Conference date: 01-01-1824",

}