Saturation versus More Saturation in Online Communities: The Effect on Brand-Customer Relationship

Z. Ramadan, I. Abosag

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Apr 2013
Event	The AM Brand, Corporate Identity and Reputation SIG - Porto, Portugal Duration: 3 Apr 2013 → 5 Apr 2013

Conference	The AM Brand, Corporate Identity and Reputation SIG
City	Porto, Portugal
Period	3/04/13 → 5/04/13

Keywords

@inproceedings{33fa540672fb46c49861e17b7dcb10f4,

title = "Saturation versus More Saturation in Online Communities: The Effect on Brand-Customer Relationship",

keywords = "Saturation, Online Communities, Social Network",

author = "Z. Ramadan and I. Abosag",

year = "2013",

month = apr,

language = "English",

booktitle = "host publication",

note = "The AM Brand, Corporate Identity and Reputation SIG ; Conference date: 03-04-2013 Through 05-04-2013",

}

TY - GEN

T1 - Saturation versus More Saturation in Online Communities: The Effect on Brand-Customer Relationship

AU - Ramadan, Z.

AU - Abosag, I.

PY - 2013/4

Y1 - 2013/4

KW - Saturation

KW - Online Communities

KW - Social Network

M3 - Conference contribution

BT - host publication

T2 - The AM Brand, Corporate Identity and Reputation SIG

Y2 - 3 April 2013 through 5 April 2013

ER -