Primary objective:There is clear evidence that for young people from relatively low socioeconomic backgrounds, science subjects can be invaluable by providing a means by which they can better engage with the modern world and take advantage of the opportunities it affords. For such young people, however, the classroom is not always a welcome environment to hear about science; different approaches are required in order to engage with such individuals. Research design: The Manchester Pharmacy School hosted a Community Open Day event primarily targeting disadvantaged young learners and their families to explore the science behind the drug development process through a range of fun-filled, engaging activities and in so doing, raise awareness of higher education and what it can offer. Active contributions from local schools and drama groups enhanced community engagement. Outcomes and results: Over 300 people attended, two-thirds (71%) of whom were from the local neighbourhood and not associated with the University. Visitor feedback gave the whole event an average Likert scale rating of 3.7 out of a possible 4. The community event was deemed an overwhelming success, providing and enlightened and positive view of higher education, science and pharmaceutical research.
- Widening participation; Community engagement; Drug development process; science