Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Fashion Marketing: Contemporary Issues
Place of Publication	Oxford
Publisher	Butterworth-Heinemann Ltd
Pages	73-88
Number of pages	16
Publication status	Published - 2007

Cite this

@inbook{4da72486a2ba41c4984e64c5ee1f48c8,

title = "Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity",

author = "L. Quinn and T. Hines and M. Bruce",

year = "2007",

language = "English",

pages = "73--88",

booktitle = "Fashion Marketing: Contemporary Issues",

publisher = "Butterworth-Heinemann Ltd",

address = "United Kingdom",

}