Semiotics and place branding: The influence of the built and natural environment in city logos

Gary Warnaby; Dominic Medway

Semiotics and place branding: The influence of the built and natural environment in city logos

Gary Warnaby, Dominic Medway

MSM Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Towards Effective Place Brand Management: Branding European Cities and Regions\|Towards Eff. Place Brand Manage.: Branding European Cities and Regions
Place of Publication	Cheltenham
Publisher	Edward Elgar
Pages	205-221
Number of pages	16
Edition	1st
Publication status	Published - 2010

Access to Document

http://www.e-elgar.com/bookentry_main.lasso?id=13378

Cite this

Warnaby, G., & Medway, D. (2010). Semiotics and place branding: The influence of the built and natural environment in city logos. In Towards Effective Place Brand Management: Branding European Cities and Regions|Towards Eff. Place Brand Manage.: Branding European Cities and Regions (1st ed., pp. 205-221). Edward Elgar. http://www.e-elgar.com/bookentry_main.lasso?id=13378

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title = "Semiotics and place branding: The influence of the built and natural environment in city logos",

author = "Gary Warnaby and Dominic Medway",

year = "2010",

language = "English",

pages = "205--221",

booktitle = "Towards Effective Place Brand Management: Branding European Cities and Regions|Towards Eff. Place Brand Manage.: Branding European Cities and Regions",

publisher = "Edward Elgar",

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Warnaby, G & Medway, D 2010, Semiotics and place branding: The influence of the built and natural environment in city logos. in Towards Effective Place Brand Management: Branding European Cities and Regions|Towards Eff. Place Brand Manage.: Branding European Cities and Regions. 1st edn, Edward Elgar, Cheltenham, pp. 205-221. <http://www.e-elgar.com/bookentry_main.lasso?id=13378>

Semiotics and place branding: The influence of the built and natural environment in city logos. / Warnaby, Gary; Medway, Dominic.
Towards Effective Place Brand Management: Branding European Cities and Regions|Towards Eff. Place Brand Manage.: Branding European Cities and Regions. 1st. ed. Cheltenham: Edward Elgar, 2010. p. 205-221.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Semiotics and place branding: The influence of the built and natural environment in city logos

AU - Warnaby, Gary

AU - Medway, Dominic

PY - 2010

Y1 - 2010

M3 - Chapter

SP - 205

EP - 221

BT - Towards Effective Place Brand Management: Branding European Cities and Regions|Towards Eff. Place Brand Manage.: Branding European Cities and Regions

PB - Edward Elgar

CY - Cheltenham

ER -