Service-Dominant Logic: Marketing Research Implications and Opportunities

S Barons, K Harris, A Patterson, G Warnaby

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - 2009
    EventAcademy of Marketing Conference - Leeds, United Kingdom
    Duration: 7 Jul 20099 Jul 2009

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityLeeds
    Period7/07/099/07/09

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