Service-Dominant Logic: Marketing Research Implications and Opportunities

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	253-264
Number of pages	11
Journal	Journal of Customer Behaviour
Volume	9
Issue number	3
Publication status	Published - 2010

Cite this

@article{3b3e648e00504b16992b14e6e815f7a6,

title = "Service-Dominant Logic: Marketing Research Implications and Opportunities",

author = "S Baron and A Patterson and G Warnaby and K Harris",

year = "2010",

language = "English",

volume = "9",

pages = "253--264",

journal = "Journal of Customer Behaviour",

issn = "1477-6421",

publisher = "Westburn Publishers Ltd",

number = "3",

}