'Manufacturing matters',1 1 This is the title of an influential book by Cohen and Zysman (1987). but 'So do services'. The future of industrialization is the future of both these increasingly intertwined and interdependent activities. Rather than a post-industrial society, we are seeing a new mode of industrialization encompassing and integrating manufacturing and services. This article considers the prospects for services in the new industrial economy,2 focusing on innovation in services. Services have frequently been considered to be relatively poor in economic performance. However, regarding services as laggards is decreasingly useful when considering contemporary services, many of which are the major users, carriers and promoters of many classes of innovative hardware. New services (such as software and telematics) are performing vital roles in the diffusion of new technologies, techniques and organizational styles. This article outlines some trends in the service economy, examines the special nature of services, considers how services are changing their products and processes, and assesses emerging strategies for organization and trade in services.