Shame, guilt and pride: the role of the moral emotions in marketing pro-environmental personal transport services.

Kathleen Keeling, Peter McGoldrick, K Loukas

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2010
Event19th Annual Frontiers in Service Conference - Karlstad, Sweden
Duration: 1 Jan 1824 → …

Conference

Conference19th Annual Frontiers in Service Conference
CityKarlstad, Sweden
Period1/01/24 → …

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