Six Entries on International Marketing Issues

Mo Yamin, Barbara R Lewis (Editor), Dale Littler (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Blackwell Encyclopedic Dictionary of Marketing
Place of Publication	Oxford
Publisher	John Wiley & Sons Ltd
ISBN (Print)	0631214852
Publication status	Published - 1997

Keywords

@inbook{9679303dd2e5416fa6230a6727c962f7,

title = "Six Entries on International Marketing Issues",

keywords = "Production management - Dictionaries, Marketing - Dictionaries",

author = "Mo Yamin and Lewis, {Barbara R} and Dale Littler",

note = "Dictionary of marketing",

year = "1997",

language = "English",

isbn = "0631214852",

booktitle = "The Blackwell Encyclopedic Dictionary of Marketing",

publisher = "John Wiley & Sons Ltd",

address = "United Kingdom",

}