Small Is Beautiful: Opportunities and Challenges from the Experience of a Female Entrepreneur in Africa

Jianing Song; Aminu Mamman

doi:10.1007/978-3-031-65207-3_27

Small Is Beautiful: Opportunities and Challenges from the Experience of a Female Entrepreneur in Africa

Jianing Song, Aminu Mamman

Global Development Institute

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

Entrepreneurs in Africa face more challenges than their counterparts in other parts of the world. This is partly because the developmental challenges on the continent are more severe than most parts of the world. These challenges are starker for female entrepreneurs for obvious reason. This paper highlights some of the challenges and draws on the contribution a female entrepreneur in Ghana has made within cultural and economic context. The paper highlights how rational economic decisions operates side by side with “non-rational” decisions that are underpinned by cultural and “personal moral” values.

Original language	English
Title of host publication	Opportunities and Risks in AI for Business Development
Editors	B. Alareeni, I. Elgedawy
Publisher	Springer Cham
Chapter	27
Pages	301–311
Number of pages	11
Volume	2
ISBN (Electronic)	9783031652073
ISBN (Print)	9783031652066
DOIs	https://doi.org/10.1007/978-3-031-65207-3_27
Publication status	Published - 19 Oct 2024

Publication series

Name	Studies in Systems, Decision and Control
Publisher	Springer
Volume	546
ISSN (Print)	2198-4182
ISSN (Electronic)	2198-4190

Keywords

entrepreneurship
small business in Africa
female entrepreneurs
Ghana

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-65207-3_27

Cite this

Song, J., & Mamman, A. (2024). Small Is Beautiful: Opportunities and Challenges from the Experience of a Female Entrepreneur in Africa. In B. Alareeni, & I. Elgedawy (Eds.), Opportunities and Risks in AI for Business Development (Vol. 2, pp. 301–311). Article 28 (Studies in Systems, Decision and Control; Vol. 546). Springer Cham. https://doi.org/10.1007/978-3-031-65207-3_27

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Small Is Beautiful: Opportunities and Challenges from the Experience of a Female Entrepreneur in Africa. / Song, Jianing; Mamman, Aminu.
Opportunities and Risks in AI for Business Development. ed. / B. Alareeni; I. Elgedawy. Vol. 2 Springer Cham, 2024. p. 301–311 28 (Studies in Systems, Decision and Control; Vol. 546).

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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