Social and Environmental Dimensions of CoO Image

Peter McGoldrick; B Schlegelmilch; V Gruber; T Newholm

Social and Environmental Dimensions of CoO Image

Peter McGoldrick, B Schlegelmilch, V Gruber, T Newholm

MSM Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

Social and Environmental Dimensions of CoO ImageAbstract:Country-of-origin (CoO) is a central construct in international marketing. It impacts a host of key variables, including ‘product preferences’, ‘willingness-to-buy’ as well as ‘store preferences’. However, in capturing CoO-image, extant research has largely neglected environmental and social aspects. An increasing interest in them calls for a new conceptualization of CoO-image.Our paper addresses this research issue by assessing the impact of environmental and social aspects on above mentioned outcome variables based on representative US/GB samples. We capture these important and hitherto neglected dimensions and provide academics and practitioners with a more comprehensive view of consumers’ responses to imported products.

Original language	English
Publication status	Published - 2013
Event	European Marketing Academy Annual Conference - Istanbul Duration: 4 Jun 2013 → 7 Jun 2013

Conference

Conference	European Marketing Academy Annual Conference
City	Istanbul
Period	4/06/13 → 7/06/13

Keywords

Country-of-Origin, Product Ethicality, Product Sourcing, Development Support

Cite this

@conference{cf3ac61a48434dfdafef728ab5393c5f,

title = "Social and Environmental Dimensions of CoO Image",

abstract = "Social and Environmental Dimensions of CoO ImageAbstract:Country-of-origin (CoO) is a central construct in international marketing. It impacts a host of key variables, including {\textquoteleft}product preferences{\textquoteright}, {\textquoteleft}willingness-to-buy{\textquoteright} as well as {\textquoteleft}store preferences{\textquoteright}. However, in capturing CoO-image, extant research has largely neglected environmental and social aspects. An increasing interest in them calls for a new conceptualization of CoO-image.Our paper addresses this research issue by assessing the impact of environmental and social aspects on above mentioned outcome variables based on representative US/GB samples. We capture these important and hitherto neglected dimensions and provide academics and practitioners with a more comprehensive view of consumers{\textquoteright} responses to imported products.",

keywords = "Country-of-Origin, Product Ethicality, Product Sourcing, Development Support",

author = "Peter McGoldrick and B Schlegelmilch and V Gruber and T Newholm",

year = "2013",

language = "English",

note = "European Marketing Academy Annual Conference ; Conference date: 04-06-2013 Through 07-06-2013",

}

TY - CONF

T1 - Social and Environmental Dimensions of CoO Image

AU - McGoldrick, Peter

AU - Schlegelmilch, B

AU - Gruber, V

AU - Newholm, T

PY - 2013

Y1 - 2013

N2 - Social and Environmental Dimensions of CoO ImageAbstract:Country-of-origin (CoO) is a central construct in international marketing. It impacts a host of key variables, including ‘product preferences’, ‘willingness-to-buy’ as well as ‘store preferences’. However, in capturing CoO-image, extant research has largely neglected environmental and social aspects. An increasing interest in them calls for a new conceptualization of CoO-image.Our paper addresses this research issue by assessing the impact of environmental and social aspects on above mentioned outcome variables based on representative US/GB samples. We capture these important and hitherto neglected dimensions and provide academics and practitioners with a more comprehensive view of consumers’ responses to imported products.

AB - Social and Environmental Dimensions of CoO ImageAbstract:Country-of-origin (CoO) is a central construct in international marketing. It impacts a host of key variables, including ‘product preferences’, ‘willingness-to-buy’ as well as ‘store preferences’. However, in capturing CoO-image, extant research has largely neglected environmental and social aspects. An increasing interest in them calls for a new conceptualization of CoO-image.Our paper addresses this research issue by assessing the impact of environmental and social aspects on above mentioned outcome variables based on representative US/GB samples. We capture these important and hitherto neglected dimensions and provide academics and practitioners with a more comprehensive view of consumers’ responses to imported products.

KW - Country-of-Origin, Product Ethicality, Product Sourcing, Development Support

M3 - Paper

T2 - European Marketing Academy Annual Conference

Y2 - 4 June 2013 through 7 June 2013

ER -

Social and Environmental Dimensions of CoO Image

Abstract

Conference

Keywords

Fingerprint

Cite this