Social and Environmental Dimensions of CoO Image

Peter McGoldrick, B Schlegelmilch, V Gruber, T Newholm

Research output: Contribution to conferencePaperpeer-review


Social and Environmental Dimensions of CoO ImageAbstract:Country-of-origin (CoO) is a central construct in international marketing. It impacts a host of key variables, including ‘product preferences’, ‘willingness-to-buy’ as well as ‘store preferences’. However, in capturing CoO-image, extant research has largely neglected environmental and social aspects. An increasing interest in them calls for a new conceptualization of CoO-image.Our paper addresses this research issue by assessing the impact of environmental and social aspects on above mentioned outcome variables based on representative US/GB samples. We capture these important and hitherto neglected dimensions and provide academics and practitioners with a more comprehensive view of consumers’ responses to imported products.
Original languageEnglish
Publication statusPublished - 2013
EventEuropean Marketing Academy Annual Conference - Istanbul
Duration: 4 Jun 20137 Jun 2013


ConferenceEuropean Marketing Academy Annual Conference


  • Country-of-Origin, Product Ethicality, Product Sourcing, Development Support


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