Social forecasting: From impressions to investigation

Acknowledgement of the insights that have already been gained from survey research and other methods common in social science has been a major omission of social forecasters. The author suggests that experts involved in futures research should broaden their horizons and regard social changes not necessarily as the result of technological ones, but quite often as the cause. Examples of recent survey research are chosen to illustrate some ways in which socio-psychological data can be utilised in forecasting studies.