Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog

Simon Carley; Iain Beardsell; Natalie May; Liz Crowe; Janos Baombe; Alan Grayson; Richard Carden; Ashley Liebig; Chris Gray; Ross Fisher; Daniel Horner; Laura Howard; Richard Body

doi:10.1136/postgradmedj-2017-135104

Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog

Simon Carley, Iain Beardsell, Natalie May, Liz Crowe, Janos Baombe, Alan Grayson, Richard Carden, Ashley Liebig, Chris Gray, Ross Fisher, Daniel Horner, Laura Howard, Richard Body

Research output: Contribution to journal › Article › peer-review

Abstract

BACKGROUND: Clinicians are increasingly using social media for professional development and education. In 2012, we developed the St.Emlyn's blog, an open access resource dedicated to providing free education in the field of emergency medicine.

OBJECTIVE: To describe the development and growth of this international emergency medicine blog.

METHOD: We present a narrative description of the development of St.Emlyn's blog. Data on scope, impact and engagement were extracted from WordPress, Twitter and Google Analytics.

RESULTS: The St.Emlyn's blog demonstrates a sustained growth in size and user engagement. Since inception in 2012, the site has been viewed over 1.25 million times with a linear year-on-year growth. We have published over 500 blog posts, each of which attracts a mean of 2466 views (range 382-69 671). The site has been viewed in nearly every country in the world, although the majority (>75%) of visitors come from the USA, UK and Australia.

SUMMARY: This case study of an emergency medicine blog quantifies the reach and engagement of social-media-enabled learning in emergency medicine.

Original language	English
Journal	Postgraduate medical journal
Early online date	20 Oct 2017
DOIs	https://doi.org/10.1136/postgradmedj-2017-135104
Publication status	Published - 2018

Keywords

Journal Article

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10.1136/postgradmedj-2017-135104

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Carley, S., Beardsell, I., May, N., Crowe, L., Baombe, J., Grayson, A., Carden, R., Liebig, A., Gray, C., Fisher, R., Horner, D., Howard, L., & Body, R. (2018). Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog. Postgraduate medical journal. Advance online publication. https://doi.org/10.1136/postgradmedj-2017-135104

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title = "Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog",

abstract = "BACKGROUND: Clinicians are increasingly using social media for professional development and education. In 2012, we developed the St.Emlyn's blog, an open access resource dedicated to providing free education in the field of emergency medicine.OBJECTIVE: To describe the development and growth of this international emergency medicine blog.METHOD: We present a narrative description of the development of St.Emlyn's blog. Data on scope, impact and engagement were extracted from WordPress, Twitter and Google Analytics.RESULTS: The St.Emlyn's blog demonstrates a sustained growth in size and user engagement. Since inception in 2012, the site has been viewed over 1.25 million times with a linear year-on-year growth. We have published over 500 blog posts, each of which attracts a mean of 2466 views (range 382-69 671). The site has been viewed in nearly every country in the world, although the majority (>75%) of visitors come from the USA, UK and Australia.SUMMARY: This case study of an emergency medicine blog quantifies the reach and engagement of social-media-enabled learning in emergency medicine.",

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Carley, S, Beardsell, I, May, N, Crowe, L, Baombe, J, Grayson, A, Carden, R, Liebig, A, Gray, C, Fisher, R, Horner, D, Howard, L & Body, R 2018, 'Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog', Postgraduate medical journal. https://doi.org/10.1136/postgradmedj-2017-135104

TY - JOUR

T1 - Social-media-enabled learning in emergency medicine

T2 - a case study of the growth, engagement and impact of a free open access medical education blog

AU - Carley, Simon

AU - Beardsell, Iain

AU - May, Natalie

AU - Crowe, Liz

AU - Baombe, Janos

AU - Grayson, Alan

AU - Carden, Richard

AU - Liebig, Ashley

AU - Gray, Chris

AU - Fisher, Ross

AU - Horner, Daniel

AU - Howard, Laura

AU - Body, Richard

PY - 2018

Y1 - 2018

N2 - BACKGROUND: Clinicians are increasingly using social media for professional development and education. In 2012, we developed the St.Emlyn's blog, an open access resource dedicated to providing free education in the field of emergency medicine.OBJECTIVE: To describe the development and growth of this international emergency medicine blog.METHOD: We present a narrative description of the development of St.Emlyn's blog. Data on scope, impact and engagement were extracted from WordPress, Twitter and Google Analytics.RESULTS: The St.Emlyn's blog demonstrates a sustained growth in size and user engagement. Since inception in 2012, the site has been viewed over 1.25 million times with a linear year-on-year growth. We have published over 500 blog posts, each of which attracts a mean of 2466 views (range 382-69 671). The site has been viewed in nearly every country in the world, although the majority (>75%) of visitors come from the USA, UK and Australia.SUMMARY: This case study of an emergency medicine blog quantifies the reach and engagement of social-media-enabled learning in emergency medicine.

AB - BACKGROUND: Clinicians are increasingly using social media for professional development and education. In 2012, we developed the St.Emlyn's blog, an open access resource dedicated to providing free education in the field of emergency medicine.OBJECTIVE: To describe the development and growth of this international emergency medicine blog.METHOD: We present a narrative description of the development of St.Emlyn's blog. Data on scope, impact and engagement were extracted from WordPress, Twitter and Google Analytics.RESULTS: The St.Emlyn's blog demonstrates a sustained growth in size and user engagement. Since inception in 2012, the site has been viewed over 1.25 million times with a linear year-on-year growth. We have published over 500 blog posts, each of which attracts a mean of 2466 views (range 382-69 671). The site has been viewed in nearly every country in the world, although the majority (>75%) of visitors come from the USA, UK and Australia.SUMMARY: This case study of an emergency medicine blog quantifies the reach and engagement of social-media-enabled learning in emergency medicine.

KW - Journal Article

U2 - 10.1136/postgradmedj-2017-135104

DO - 10.1136/postgradmedj-2017-135104

M3 - Article

C2 - 29054933

SN - 0032-5473

JO - Postgraduate medical journal

JF - Postgraduate medical journal

ER -

Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog

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