Socially Constructed Realities and the Hidden Face of Market Segmentation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	529-543
Number of pages	14
Journal	Journal of Marketing Management
Volume	21
Issue number	5-6
DOIs	https://doi.org/10.1362/0267257054307372
Publication status	Published - 2005

Access to Document

@article{ece6f8234d0a4c2fbd059793e8284ca3,

title = "Socially Constructed Realities and the Hidden Face of Market Segmentation",

author = "Lee Quinn and Tony Hines",

year = "2005",

doi = "10.1362/0267257054307372",

language = "English",

volume = "21",

pages = "529--543",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

number = "5-6",

}