Sources of Competitive Advantage in the Marketing of Technology-intensive Products and processes

C. Beard, Christopher Easingwood

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-18
Journal	European Journal of Marketing
Volume	26
Issue number	12
Publication status	Published - 1992

Cite this

@article{f95f6be6f54c4fb49bb7a982b5db5f21,

title = "Sources of Competitive Advantage in the Marketing of Technology-intensive Products and processes",

author = "C. Beard and Christopher Easingwood",

year = "1992",

language = "English",

volume = "26",

pages = "5--18",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing Limited",

number = "12",

}