Spatial taste formation as a place marketing tool: The case of live music consumption

Alexandros Skandalis, John Byrom, Emma Banister

Research output: Contribution to journalArticlepeer-review

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The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.

The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls.

This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.

Originality value
The paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.
Original languageEnglish
Pages (from-to)497-503
Number of pages6
JournalJournal of Place Management and Development
Issue number5
Early online date9 Nov 2017
Publication statusPublished - 2017


  • Place
  • Festivals
  • Taste
  • Place marketing
  • Consumption experiences
  • Live music consumption
  • Spatial taste formation
  • Concert halls


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