Special Issue: Qualitative Marketing Forschung - Konzeptionelle Entwicklungen und Methodische Trends

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@article{186cac6bb98143ac9925eba152ecc9d6,

title = "Special Issue: Qualitative Marketing Forschung - Konzeptionelle Entwicklungen und Methodische Trends",

author = "Sinkovics, \{Rudolf R\}",

year = "2009",

doi = "10.1007/s12642-009-0007-x",

language = "English",

volume = "48",

pages = "3--5",

journal = "Der Markt",

issn = "0025-3863",

publisher = "Springer Nature",

number = "1",

}