| Original language | English |
|---|---|
| Pages (from-to) | 5-25 |
| Number of pages | 21 |
| Journal | Portuguese Journal of Marketing |
| Volume | 11 |
| Issue number | 1 |
| Publication status | Published - 2006 |
Store patronage: the utility of a multi-method multi-nomial logistoic regression model for predicting store choice
Graeme Hutcheson, L Moutinho
Research output: Contribution to journal › Article › peer-review