Store patronage: the utility of a multi-method multi-nomial logistoic regression model for predicting store choice

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-25
Number of pages	21
Journal	Portuguese Journal of Marketing
Volume	11
Issue number	1
Publication status	Published - 2006

Cite this

@article{33f0a56f47e74ee59f651e11806c29a9,

title = "Store patronage: the utility of a multi-method multi-nomial logistoic regression model for predicting store choice",

author = "Graeme Hutcheson and L Moutinho",

year = "2006",

language = "English",

volume = "11",

pages = "5--25",

journal = "Portuguese Journal of Marketing",

publisher = "Ensigest, SA",

number = "1",

}