Store Refurbishment and Patronage Intention: An Empirical Analysis

J M Freeman

Research output: Contribution to conferencePoster

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Abstract

Store refurbishment is a radical marketing option with costs and benefits not fully appreciated even by experienced retail professionals. The article documents an ambitious refurbishment project carried out by a large regional chain, specialising in the distribution of domestic electrical appliances. A survey of shopper attitudes towards the development confirms the value of the strategy for improving long-term sales potential. Related results underscore the importance of matching store design to the demands of targetted market segments.
Original languageEnglish
Publication statusPublished - 2009
EventRoyal Statistical Society 2009 - Edinburgh
Duration: 1 Jan 1824 → …

Conference

ConferenceRoyal Statistical Society 2009
CityEdinburgh
Period1/01/24 → …

Keywords

  • image, patronage, refurbishment

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