Storm in a Teacup: Empire Products, Blended Teas, and Origin Marking debates in 1920s Britain

David Higgins, Aashish Velkar

Research output: Contribution to journalArticlepeer-review

Abstract

This article uses the origin marking of tea as a case study to examine contemporary debates on imperial preference and ‘soft’ trade protection. The case integrates three themes affecting the UK business environment during the 1920s: protectionism, imperial tariff preference, and consumer choice. We discuss the extent to which consumers’ tea purchases were influenced by proprietary brand, or geographical origin. Our analysis focuses on the legislative framework provided by the Merchandise Marks Act, 1926, mandating origin marking for specific imported foodstuffs. Contrary to the established view, we demonstrate how product quality in the supply chain of tea consumed in the UK was determined not by the producers (tea growers), but by the major UK-based blenders. We argue that UK consumers were unable to exercise any meaningful voluntary preference for empire teas. Our article reveals that the political idea of an ‘empire product’ did not always translate well into commercial reality.

Original languageEnglish
JournalBusiness History
Early online date3 Mar 2024
DOIs
Publication statusE-pub ahead of print - 3 Mar 2024

Keywords

  • Brands
  • Consumer preferences
  • Merchandise Marks Law
  • Product Quality
  • Tea quality

Fingerprint

Dive into the research topics of 'Storm in a Teacup: Empire Products, Blended Teas, and Origin Marking debates in 1920s Britain'. Together they form a unique fingerprint.

Cite this