Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures

Judy Zolkiewski, Jamie Burton, Paul Chan, William Robinson, Victoria Story, Andre Gomes De Souza, Philippa Hunter-Jones, Lisa O’Malley, Linda D. Peters, Chris Raddats

Research output: Contribution to journalArticlepeer-review

136 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Computer Science