Strategic business and network positioning for internationalisation

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Abstract

Despite growing research interest in the internationalisation of professional service firms, little research has investigated the implications of home market business positioning for network positioning in professional service firm internationalisation strategy. This paper develops theory in the service industries by investigating strategic positioning in professional service firm internationalisation through analysis of a case survey of 53 architectural practices. The results of this empirical analysis allow us to develop a configuration analysis of strategic positioning for professional service firm internationalisation as the principal theoretical contribution of this paper. © 2014 © 2014 Taylor & Francis.
Original languageEnglish
Pages (from-to)715-728
Number of pages13
JournalService Industries Journal
Volume34
Issue number8
DOIs
Publication statusPublished - 2014

Keywords

  • business positioning
  • internationalisation
  • network positioning
  • professional services

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