Strategic configurations of inter-organizational relationships: A Methodological Perspective

Stephan C. Henneberg, Ghasem Zaefarian, Peter Naude

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2011
Event	American Marketing Association Summer Educator's Conference - San Francisco Duration: 1 Jan 1824 → …

Conference	American Marketing Association Summer Educator's Conference
City	San Francisco
Period	1/01/24 → …

Cite this

@inproceedings{1cfe3839030b4130946e43711e199cae,

title = "Strategic configurations of inter-organizational relationships: A Methodological Perspective",

author = "Henneberg, \{Stephan C.\} and Ghasem Zaefarian and Peter Naude",

year = "2011",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association Summer Educator's Conference ; Conference date: 01-01-1824",

}