Strategic implications of emerging Chinese multinationals: The Haier case study

Hong Liu, Kequan Li

Research output: Contribution to journalArticlepeer-review


Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies. © 2002 Elsevier Science Ltd. All rights reserved.
Original languageEnglish
Pages (from-to)699-706
Number of pages7
JournalEuropean Management Journal
Issue number6
Publication statusPublished - Dec 2002


  • Chinese multinationals
  • Developing countries
  • International business strategies
  • Internationalization
  • The Haier group


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