Strategic implications of emerging Chinese multinationals: The Haier case study

Hong Liu; Kequan Li

doi:10.1016/S0263-2373(02)00119-6

Strategic implications of emerging Chinese multinationals: The Haier case study

Hong Liu, Kequan Li

MSM Marketing

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Abstract

Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies. © 2002 Elsevier Science Ltd. All rights reserved.

Original language	English
Pages (from-to)	699-706
Number of pages	7
Journal	European Management Journal
Volume	20
Issue number	6
DOIs	https://doi.org/10.1016/S0263-2373(02)00119-6
Publication status	Published - Dec 2002

Keywords

Chinese multinationals
Developing countries
International business strategies
Internationalization
The Haier group

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

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title = "Strategic implications of emerging Chinese multinationals: The Haier case study",

abstract = "Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies. {\textcopyright} 2002 Elsevier Science Ltd. All rights reserved.",

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AU - Liu, Hong

AU - Li, Kequan

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N2 - Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies. © 2002 Elsevier Science Ltd. All rights reserved.

AB - Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies. © 2002 Elsevier Science Ltd. All rights reserved.

KW - Chinese multinationals

KW - Developing countries

KW - International business strategies

KW - Internationalization

KW - The Haier group

U2 - 10.1016/S0263-2373(02)00119-6

DO - 10.1016/S0263-2373(02)00119-6

M3 - Article

VL - 20

SP - 699

EP - 706

JO - European Management Journal

JF - European Management Journal

IS - 6

ER -

Strategic implications of emerging Chinese multinationals: The Haier case study

Abstract

Keywords

UN SDGs

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