Strategic Postures, Market Orientation and Performance: The Political Marketing Context

Robert P. Ormrod, Ghasem Zaefarian, Stephan C. Henneberg, Philippe de Vries

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Political Marketing, 7th International Conference
Place of Publication	Thessaloniki, Greece
Publication status	Published - Sept 2010
Event	7th International Conference on Political Marketing - Thessaloniki Duration: 24 Sept 2010 → 25 Sept 2010

Conference	7th International Conference on Political Marketing
City	Thessaloniki
Period	24/09/10 → 25/09/10

Cite this

@inproceedings{33ad7c4db3614a699eabd4b0e88954a4,

title = "Strategic Postures, Market Orientation and Performance: The Political Marketing Context",

author = "Ormrod, {Robert P.} and Ghasem Zaefarian and Henneberg, {Stephan C.} and Vries, {Philippe de}",

year = "2010",

month = sep,

language = "English",

booktitle = "Political Marketing, 7th International Conference",

note = "7th International Conference on Political Marketing ; Conference date: 24-09-2010 Through 25-09-2010",

}

TY - GEN

T1 - Strategic Postures, Market Orientation and Performance: The Political Marketing Context

AU - Ormrod, Robert P.

AU - Zaefarian, Ghasem

AU - Henneberg, Stephan C.

AU - Vries, Philippe de

PY - 2010/9

Y1 - 2010/9

M3 - Conference contribution

BT - Political Marketing, 7th International Conference

CY - Thessaloniki, Greece

T2 - 7th International Conference on Political Marketing

Y2 - 24 September 2010 through 25 September 2010

ER -