Strategic Postures, Market Orientation and Performance: The Political Marketing Context

Robert P. Ormrod, Ghasem Zaefarian, Stephan C. Henneberg, Philippe de Vries

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationPolitical Marketing, 7th International Conference
Place of PublicationThessaloniki, Greece
Publication statusPublished - Sept 2010
Event7th International Conference on Political Marketing - Thessaloniki
Duration: 24 Sept 201025 Sept 2010


Conference7th International Conference on Political Marketing

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