Strengthening the satisfaction loyalty link: the role of relational switching costs

H Evanschitzky, V Stan, L Nagengast

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)293-310
Number of pages18
JournalMarketing Letters
Volume33
Issue number2
DOIs
Publication statusPublished - Jun 2022

Keywords

  • Customer satisfaction
  • Loyalty
  • Relational switching costs
  • Switching costs

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