| Original language | English |
|---|---|
| Title of host publication | Association for Consumer Research Conference, Memphis |
| Publication status | Published - 2007 |
Strengthening the Weakest Link: The Marketing of Safe Surfing. Can Customers be Segmented by Attitudes to E-Precautions?
Peter McGoldrick, Kathleen Keeling
Research output: Chapter in Book/Conference proceeding › Conference contribution